Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

Skills Covered
1. Search psychology
2. Buying funnel
3. Keyword organization and match types
4. Keyword research
5. Advanced ad features
6. Ad testing and extensions
7. Language targeting
8. Audience reach
9. Display network
10. Bidding and attribution
11. Campaign and ad group organization
12. Quality score
13. PPC strategy
14. Track clicks and ROI
15. Display advertising